Last year, Facebook was accused of breaking data protection laws when it altered the news feeds of almost 700,000 users back in 2012. The study, however, wasn't able to discover was whether it was friends that influence the change, or whether the users already had friends with the same views. In cases like the marriage equality meme that took place in 2013, more people are likely to take part, the more friends they have, as shown by the number of exposures in this graphicįunny viral videos spread on the social network don't appear to follow this rule, according to a report in Mirror Online. The red line in this Facebook graph shows how actions that deemed risky spread differently online. 'The point of this tool is not to get information about people.'īut, as a report in the Atlantic out, the site has long been involved in research to better see how information spreads in a social network.įor instance, in March 2013, the company published a study that looked at the factors that predicted support for marriage equality on Facebook. This led Atlantic to speculate that by setting up its own tool to let people filter their profile picture, Facebook could gain unprecedented insight into how to influence people.įacebook, however, immediately denied the claims.Ī spokesperson for the site told : 'This was not an experiment or test, but rather something that enables people to show their support of the LGBTQ community on Facebook. 'The question is, how long will it take for people to change their profile pictures back to normal.' He joked: 'This is probably a Facebook experiment!' The reports were sparked by a throwaway comment by MIT network scientist Cesar Hidalgo on Facebook. The tool lets users put a rainbow-coloured filter over their profile picture, and can be accessed here.įacebook isn't the only way letting users show their pride. On Twitter, you can make a rainbow heart appear in your tweet by including the #LoveWins hashtag. Last week, Facebook rolled out a new tool that lets its users show their support for marriage equality.įounder Mark Zuckerberg announced the Celebrate Pride tool on his personal page following the US Supreme Court's that same-sex marriage is a constitutional right.
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